Vision

To be amongst the leading global businesses in the field of Fabric care, Home care & Personal care products and other diversified activities.

Mission

To be an Institution of excellence, striving for high standards and positions of leadership in all spheres of our activity, committed to providing superior quality and value for money to our global customers.

To strive to achieve through profitable business operations, prosperity for our stakeholders and contribute to the Society, our Nation and the Environment.

To do so through an organization, committed to fair and ethical business practices, with a working environment that nurtures a sense of belonging, encourages entrepreneurship amongst our people and motivates them to give their best.

Quality Policy

To delight our internal and external customers by delivering defect free products and services, exceeding their stated and implied needs.

To do so cost effectively through systems, processes and an organization culture, committed to doing things right the first time every time and continuous improvement thereafter.

Values

  1. Loyalty to and Pride in the Organization
  2. Entrepreneurship
  3. Customer Delight
  4. Integrity
  5. Commitment
  6. Innovativeness
  7. Excellence
  8. Team Work
  9. Respect for Human Dignity
  10. Social Responsibility

Safety, Healthy & Environmental Policy

To ensure that in the pursuit of our Organisational goals & in relation to our products & processes, the following objectives are met:

  1. Safety of employees,customers & community at large and the physical assets of our organization and others.
  2. Good Health for all employees, in terms of their physical & mental well being.
  3. Protection & improvement of the Environment in which we work.

CSR Policy

To work towards the development & welfare of all sections of the society, without discrimination, in terms of their:

  1. Physical & Mental Health and wellbeing.
  2. Economic wellbeing & Growth through education and development of skills.
  3. Ethical, Moral & Spiritual development.

To ensure Protection & Improvement of the Habitats & Environment.